Book Review: The Membership Economy
Extremely high return on reading investment in Baxter’s book!
Book Review: The Membership Economy, Robbie Kellman Baxter, McGraw-Hill Education, 2015.
I had heard of the freelance economy, the guru economy, and a plethora of other economies but never “The Membership Economy.” The title hooked me and when I discovered Robbie Kellman Baxter wrote this I knew I wanted to read it. In fact, I ordered the Kindle version, because I didn’t want to wait for it. The membership phenomena Robbie describes is 100% on target and having the intuition to call it out and then pen this book is amazing.
One of the many things I love about this book is the use of real examples, companies, organizations, technologies, and people. This isn’t a tome of wishful theories. This is a practical proof-driven book chock full of amazing stories, which support Robbie’s membership economy implementation model. Each step in the process from “creating the right organization” to sustaining “customer success,” provides anyone seeking to develop an organization based on these principles all the right tools to do so.
As I read this book, I couldn’t help but feel some of the same energy and passion I have read and loved in all of Malcolm Gladwell’s books.
Great job Robbie! I’ll spread the word!